Supergraphic celebrates iconic city landmark

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Organisers of the IAAF World Indoor Championships Birmingham 2018, which will be held in March next year, are using the opportunity that comes with hosting a major sporting Championships to profile the city and celebrate some of Birmingham’s best known landmarks.


The official logo for the event, which will see around 400 athletes from about 150 countries competing at Arena Birmingham* in early March, was unveiled last year and includes a cityscape featuring a number of internationally recognisable buildings including the Rotunda, Selfridges and the Library of Birmingham but the latest landmark to be celebrated is the city’s Gravelly Hill Interchange or Spaghetti Junction as it’s more affectionately known.

The complex interchange is a source of inspiration for the IAAF World Indoor Championships Birmingham 2018’s ‘Supergraphic’ – a graphical element which will be central to the look and feel of the Championships, from posters and city dressing to publications and…

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